ROLE
art director
storyboard artist
animation

/ The visual identity and promotional video for a bistate collaborative project /

In 2017 the Ministry of Public Administration of the Republic of Croatia approached us to make a visual identity and a promotional video for a collaboration project between Finland and Croatia on a subject “Strengthening Integrity of Public Sector in Croatia”.

Campaign

The goal was to create a visual identity that supports the core message of why ethics in public administration is important and to build the trust between the citizens and public sector employees.

vukovic storyboard-panel
ministry of public administration people
kids running
The Ministry of Public Administration

Smile

As the concept of “ethical” can be interpreted differently by citizens and public sector employees, we proposed a smile as a sign of kind gesture and mutual respect.

hospital interior
kids
smile loop
presentation event

Credits
Script: Mirka Modrinić
Illustration: Booboo Tannenbaum
Design: Petra Slobodnjak
Animation: Alen Vuković
Voice Over: Duško Ćurlić and Project 6 studio
Art direction: Petra Slobodnjak, Alen Vuković

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