ROLE
art director
storyboard artist

animation

/ The visual identity and promotional video for The World Bank Group event in Croatia /

Animated giants as protagonists! That was our approach in a collaboration with the World Bank Group for the event celebrating 25 years of partnership between the World Bank Group and the Republic of Croatia.

Challenge

How to present 25 years of work on different projects in a 2-minute video? To highlight important events of the partnership, we developed a simple yet appealing story about friendship and growth.

world bank croatia characters

Giants

Our story is best told through the characters, so we created two giants that represent entities of the World Bank Group and the Republic of Croatia. Their charm and a clear visual statement guide us through the projects that helped Croatia grow.

world-bank-croatia-walk
world bank croatia hospital
world-bank-croatia-eyes
world bank croatia event

Photography: Petra Slobodnjak

Credits
Script: Srđan Laterza
Illustration: Booboo Tannenbaum
Design: Petra Slobodnjak
Animation: Alen Vuković
Voice Over: Janlyn Williams
Art direction: Petra Slobodnjak, Alen Vuković

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